MUSIC ROW – Make Wake Artists has launched an in-house digital strategy department spearheaded by Jess Keifer as Head of Digital Marketing & Social Strategy and Kyle Jonas as Artist Strategy & Management Coordinator.

Keifer brings over a decade of experience to Make Wake and prior to joining the company served as Senior Director of Fan Engagement & Digital Marketing at Sony Music Nashville, overseeing digital partnerships & campaigns. She also previously served as Digital & eCommerce Manager at Big Machine Label Group. At Make Wake, she now oversees digital strategy across the company’s growing roster, leading campaigns that amplify artist storytelling, drive growth and engage fans across platforms.