After previously conquering the United States, Make Wake client Luke Combs visited 16 countries on his 2023 world tour, reportedly playing to 1.3 million ticket buyers as his career goes global. Combs is driving the fastest car at Make Wake (and has the CMA Award for single of the year to prove it), but other acts are making inroads overseas, too, including ACM new female artist of the year Hailey Whitters, “Good Time” singer Niko Moon, newcomer Cooper Alan and rootsy Texas band Flatland Cavalry. Kappy sees a “direct correlation” between the genre’s overall growth and artists’ increasing attention to their worldwide potential.